The GFB Standard
What our Verified badge really means — and why it matters.
GFB Verified
This badge means a real person on our team has reviewed this listing against our five criteria and confirmed it meets the Great Food Britain standard.
Our Five Criteria
British Provenance
The business primarily sources from British producers, or is itself a British producer making products from British ingredients.
Quality & Craft
Products or experiences demonstrate exceptional quality, skill, and attention to detail — above what you'd find in a standard high-street shop.
Sustainable Practices
The business demonstrates a commitment to animal welfare, environmental sustainability, or supporting biodiversity.
Independent Spirit
The business is independently owned and operated, not a franchise or subsidiary of a large corporation.
Verified by Our Team
A member of the GFB editorial team has reviewed the application, visited the website, and — where possible — sampled the products.
Do You Meet the Standard?
If you run an independent British food business that you believe meets our criteria, we'd love to hear from you.